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Matcha Maiden USA

What is Matcha?

So matcha goodness...


A little bit of history

Matcha powder is relatively new to the mainstream market, so we won’t judge you for not knowing much about it and its powerful properties. It has been around for centuries and is traditionally consumed as part of the Japanese tea ceremony. Buddhist monks have been reaping the benefits of matcha since long before tea-toxes or even tea bags were a thing. Finally, thanks to Matcha Maiden, the rest of the world is catching up.

So what actually is matcha powder?

Matcha may seem like a fancy buzz word, but it's actually more simple than you'd expect - it's just 100% pure green tea leaves stone ground into a fine powder. Our Mix N Matcha has no added sugar or other additives whatsoever. It is certified-Japanese organic and is sourced from the world renowned rolling hills of Kyoto, Japan.

How is it different to regular green tea?

With regular green tea, you brew hot water with tea leaves but then throw them out afterwards. With matcha, you consume the whole tea leaf along with all its green goodness (I know, how have we not been doing that all along?!) On top of that, matcha tea bushes are grown specially under cover which increases the chlorophyll and amino acid levels in the leaves even further. Matcha can have the nutritional value of up to 10 cups of regular green tea and up to 137 x the antioxidants of regular green tea!!! 

How do I use it?

Matcha is very concentrated so you only need 1/2 to 1 teaspoon (2g) per serve. While it may seem pricier than regular green tea, so little is needed for such stronger benefits that it works out cost-effectively. Mix N Matcha has been selected through extensive taste-testing to get that perfect matcha flavour with a delicate balance between bitter and barely-there. The beauty of it is you can literally add it to anything and everything. See our "Recipes" page for ideas! Green smoothies are a great start!

Why is it good for you?

According to Eisai (the Buddhist monk who studied in China and India and brought Buddhist culture and tea culture to Japan – what a guy), green tea is a precious medicine for health and long life. That makes matcha a SUPER precious medicine for health and long life.

The potential health benefits of green tea are well known and include:

(Also, don't forget the looks of superiority about how much of a health junkie you are choosing green tea over your coffee-drinking friends). We know that sciencey stuff and long-hard-to-pronounce technical words are a bore but they're pretty important for your body. Just like the Mix N Matcha blend - designed to be user friendly - we'll try to make it simple.

 

RECIPES  BUY ONLINE


SCIENTIFIC REFERENCES

Lipophilic and Hydrophilic Antioxidant Capacities of Common Foods in the United States, Journal of Agricultural Food Chemistry 2004, 52, 4026-4037 // ORAC Analysis on Matcha Green Tea: Brunswick Laboratories Cardoso, G., Salgado, J., Cesar, M. and Donado-Pestana, C. (2013). The effects of green tea consumption and resistance training on body composition and resting metabolic rate in overweight or obese women. Journal of medicinal food, 16(2), pp.120--127. Weiss, David J.; Anderton, Christopher R. (2003). "Determination of catechins in matcha green tea by micellar electrokinetic chromatography". Journal of Chromatography A 1011 (1–2): 173–80 Mukhtar H1, Ahmad N (1999). Green tea in chemoprevention of cancer. Toxicology Sciences 52:111 Suganuma M, Okabe S, Sueoka N, Sueoka E, Matsuyama S, Imai K, Nakachi K, Fujiki H (1999). Green tea and cancer chemoprevention. Mutation Research 428(1-2):339-44. Juneja, L (1999). "L-theanine—a unique amino acid of green tea and its relaxation effect in humans". Trends in Food Science & Technology 10 (6–7): 199. Yang GY, Liao J, Kim K, Yurkow EJ, Yang CS. (1998). Inhibition of growth and induction of apoptosis in human cancer cell lines by tea polyphenols. Carcinogesis 19(4):611-6. Yang F, de Villiers WJ, McClain CJ, Varilek GW. (1998). Green tea polyphenols block endotoxin-induced tumor necrosis factor-production and lethality in a murine model. Journal of Nutrition 128(12):2334-40